Strategy

​Focused on identifying trending topics with high monetization potential and scaling winning campaigns aggressively through audience optimization, creative testing, bidding strategies, and rapid campaign duplication.

During the peak COVID-traffic period, several trending topics saw massive engagement and monetization growth, enabling campaigns to scale rapidly and achieve high profitability.

High-Performing Topics

• COVID-related trending topics

• SUV and automotive campaigns

• Storage unit campaigns

• High-traffic seasonal Q4 topics​

Key Results

• Managed $3M+ Q4 Advertising Spend

• Achieved 45%–50% Profitability

• Scaled campaigns to $50,000+ daily spend on single ad sets during peak performance periods

• Maintained high CTR and strong monetization performance across multiple campaigns

• Successfully scaled multiple winning topics simultaneously across international GEOs

Optimization Process​

• Audience segmentation and scaling

• Continuous creative and headline testing

• CPC and CTR optimization

• Aggressive scaling of profitable ad sets

• Real-time trend monitoring and rapid campaign launches

• Monetization and feed optimization for long-term profitability

​Outcome​

Successfully scaled multiple high-performing Search Arbitrage campaigns during Q4 peak traffic periods while maintaining strong profitability, stable campaign performance, and long-term monetization growth.